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How to launch your first online course on Skillshare

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Course contents
SECTION: 7
Launching on Skillshare 7:29
SECTION: 8
Other places to host 3:25

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Course info

26 lessons / 4 hours

Overview

My name is Dan & I’m a full time online course instructor. In this training I will show you the best way to successfully launch your very own first course. 

This training is aimed at people who have never created an online course before and  no previous experience is required. 

You might not be doing this full time like me, so I’ve broken process up into easy steps which you can tackle one at a time together with me - step by step. 

You'll learn: 

  • Check the profitability of a course
  • What you should name your course
  • How to create an outline.
  • Options for recording and editing your course. 
  • Places you should sell your courses
  • How to price your course
  • How to successfully launch your course.   

I’ve produced 22 courses. On my journey here I’ve learnt an amazing amount about what to do, and equally what not to do when creating a course. This course will take you through personal steps necessary to develop & launch a successful course.

So if you’re ready to earn extra money, working from home, join me and together let's make your first online course a great success!

Course duration 4 hours
Daniel Scott

Daniel Scott

Founder of Bring Your Own Laptop & Chief Instructor

instructor

I discovered the world of design as an art student when I stumbled upon a lab full of green & blue iMac G3’s. My initial curiosity around using the computer to create ‘art’ developed into a full-blown passion, eventually leading me to become a digital designer and founder of Bring Your Own Laptop.

Sharing and teaching are a huge part of who I am. As a certified Adobe instructor, I've had the honor of winning multiple Adobe teaching awards at their annual MAX conference. I see Bring Your Own Laptop as the supportive community I wished for when I was first starting out and intimidated by design. Through teaching, I hope to bring others along for the ride and empower my students to bring their stories, labors of love, and art into the world.
True to my Kiwi roots, I've lived in many places, and currently, I reside in Ireland with my wife and kids.

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Transcript

Alright, it is time to launch your course on Skillshare. So Skillshare is a marketplace  where you can sell your courses. They pay out slightly differently, okay? So you can have a,  the cool thing about it is you can have it on your own site,  on other marketplaces. Skillshare don't require you to be exclusive, which is nice. And they pay out a kinda a strange way.

They pay out based on how many minutes are watched. So if you have a course  and it's, um, you know, 10 minutes long  and people watch the whole course, okay, you'll get paid for  that 10 minutes, okay? And the, the actual minutes are quite low. So the, if you take the minutes that you earn, okay,  you times it roughly by about 0.05 ish. That's about the average they pay, okay? That's how much money you will get  for those minutes watched.

And yeah, some months it's higher, some months it's lower. The other thing to consider is that, um,  is your course right for Skillshare? And like if it's, if it's not quite right,  still stick it up there, okay? Um, they're trying to grow what they're doing,  but they're quite heavily focused in the creative zone. So, um, if it's with what I do perfectly, so graphic design,  kind of web design and uh, visual effects is perfect. But some areas they abs, uh,  like actually don't want to be part of.

Okay? So they've kind of, instead of letting it all in,  like somebody like Udemy, they've said, we're gonna, we,  we were really good at creative. We want to do these other things like business, okay? And ui, ux,  they're just not very strong at them at the moment. But they want those, they're trying to encourage those. There are some things that they just exclude, like I know  that they used to do things like how to drop, you know, how  to make your first thousand dollars drop shipping in Amazon  or Bitcoin or those types of kind of courses.

I know they're showing away from. Okay, so check this changes. Okay? You used to be able to put a make,  make a million dollars on Bitcoin. Now you can't, you might be able to again. So just see if there are other courses up there.

And if they're not and you're like,  wonder why maybe you're doing something weird, um,  or new, just reach out to them, okay? Go to the help and say, Hey, I'm a new teacher. I want to launch this course on your site. Is it okay? So that's one thing to consider. They don't, it's not strong for all courses,  but if it does fit within what they're trying to do,  stick it up there anyway.

'cause you never know your course. That might mean doing badly at the moment when it first goes  up in a year from now, they can decide, like for me,  my UX courses are doing a whole lot better  because they are trying to,  as a business get into that area. So they are promoting it and advertising it. So those courses that didn't do very well  are doing really well now. Uh, all right, so next step. And that next step is how to  make your course do well on Skillshare.

Now, um, what you need to do,  'cause it's for your very first course, it's tough, okay? What will end up happening is you'll do put your first  course up and you'll try. What you need to do is try really hard to ask friends  and colleagues and your community to go  and watch your course on Skillshare and leave a review. Okay? You can give them a free, um, coupon as an instructor. There's a way to give a free coupon to,  or a free subscription, okay?

Or free trial, um, for people. And that's what I did. I had people that I knew, people that wanted  to see my courses, I asked them, please jump on, look at it,  watch it through, uh, gimme a review, um, an honest review. And those kind of initial numbers help, um, Skillshare see  that, ah, there's some demand for this. And the, the magic potion is,  is when Skillshare sees a course, sees it's being watched  and they decide to put it into the trending. So trending, um, just  as an option in Skillshare at the moment that, uh,  Skillshare themselves can add you  to used to be quite automated.

It doesn't seem to be automated. It seems to be like chosen now curated a lot more. So they decide who goes up there. And once you get to that sort of point,  that's when like the audience from Skillshare compile in. And you'll find it's a lot easier to sell to those people. 'cause the people that are on Skillshare are paying our  monthly subscription, a flat fee.

They can watch a million courses  or one course, it doesn't cost them anymore. So you'll find people coming in to doing your course. Uh, there there's no, it's not as gated as, uh, some  of the other marketplaces. So you'll find you can get some students and if they like it  and they start reviewing it  and your course is good, it's going  to do well on Skillshare. But know that it's quite hard to become, you know,  to get trending at the beginning. And what you might find is like a lot  of my courses is I uploaded them.

They did really badly for a long time, like a long time,  like all honesty, like a year. Okay? So put a course up  and I got a few, you know, people watching it  and I was getting paid out like $4 and $20 and then $7  and then $40 and then $50 and then $60. And it slowly builds up. And the cool thing about Skillshare though is, um,  once you put your second course up, okay, you don't have to,  but say you do move on to a second course, you get  to message all of those people from your last course. They're called followers.

So if they do your course,  they can start following you  and you can measure them on say very openly, Hey,  check out my new course, go do it. Um, uh, there's no restrictions on it. So your second course can really help. Um, you know, your second course is gonna do a lot  better in the marketplace. 'cause you know, a lot more of those people  who saw your force course are gonna come do your second one. It's gonna look more positive.

So it's more likely to become trending,  might even get featured,  which is a really handy thing to get done on. Skillshare moves it to the top of their, um, kind of  pages, uh, where your course  Is. Um, yeah, so first course, get it up there. Don't worry too much if it, you know, we really want  to make loads of money  and earn as much as we can from our very first course. And it can be a little tough when you've got  no audience, okay? And Skillshare will bring you the audience.

It'll just take time  and you can engage with that audience as well. So if people start to sign up, okay,  they become your followers. You can message them constantly  to say, how's everybody going? How can I make this course better? Hey, I'm looking at doing a new course. What do you guys think?

And kind of prime people  for the next course and make sure the next course is  what the people want. Alright? To summarize, Skillshare is a long game, okay? So the best effort you can do is on the day you launch it is  to get friends and colleagues, okay? And people that would enjoy your work to go into Skillshare,  watch the course, give it a review, okay? And hope it becomes trending.

And then it can snowball. But know that later on, okay, with your second course  and potentially a third course, uh, it becomes easier  and easier as you gain more followers. Those people will like your style  and will watch your second course. And the people that do your second course are likely  to do the course that you first did. So even though the first course didn't do great  with your newer courses,  you can start cross-promoting loads of people, did your third course. Tell 'em about the second and first one as well,  and they can go back and it snowballs from there.

All right? That is it for Skillshare. Let's get on to the next video.
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