In this post we’ll have a quick look at colors and how to change them in Photoshop. Changing the color of an object is part of any designer’s daily work, and it’s so easy and fun that you won’t believe it’s really part of your job!
With these simple techniques, you’ll add meaning and context to any object you place inside of a composition, by harmonizing it with brand color, image background and other elements, or simply by giving it a color that will have extra impact on your users’ attention and emotions. You can even apply these skills to mockups - from one single original photo, you can create endless color variations of the object on display.
Before we move on, make sure to check out my Photoshop Essentials Training Course where you can find this tutorial and many others that will set you on a path to become a design Hero!
Let’s start with a brief brush stroke on color theory, so you can understand what’s behind the magic you’ll be performing in Photoshop!
Many people, including designers and artists, often assume Color and Hue as being the same, maybe to simplify speech and speed up communication. For this post’s purpose, I’ll put it this way:
Color is the result of the interaction between Hue and Shades.
How hues are affected by Shades
These basic points will help you understand and give you additional control over what you are editing in Photoshop. To begin with when trying out the Hue and Saturation Adjustment tool!
Smart color choices may have a direct influence on the way your users perceive and react to your message or call to response. It’s not all about aesthetics or being “louder”on a store shelf, there are mental and emotional triggers that you can observe.
Let’s jump right to it!
Remember mockups and variations? Let’s say we are working for an online shoe store and updating their product catalog. They have a running shoe model that comes in twelve colors but they’ve only sent us one image of the green ones. Where will we get the other eleven?
Running shoes with green highlights. Client needs them to have multiple highlight colors.
We start with the image, lovely running shoes with a green highlight (that probably shines in the dark, I don’t know). The highlight comes in twelve different colors and we want to change it in a quick and easy way - let’s go for two of them, if you can try the whole lot, that will be great!
Brand’s color palette for their running shoes. We’ll try the pink and blue swatches on the left as an example.
Let’s look at the right of our workspace and activate the Adjustments panel tab. Click on the Hue/Saturation tool from the available options.
The Adjustments panel displays a number of different tools for image editing. We will use Hue/Saturation.
This is where the fun stuff starts! Let’s make our changes and match them exactly to the product guidelines!
By simply clicking and dragging the slider on the Hue bar we see the colors changing, like instant magic!
By adjusting the Hue setting we directly impact the image’s highlight.
To fine tune and make the color match exactly, you can make further adjustments by clicking and dragging the slider under the Saturation and Lightness bars. Saturation works with gray to set different Tones to your color and Lightness will use Black or White to set different Shades or Tints.
You can fine tune for color matching with adjustments on Saturation and Lightness settings.
Save your work when your color is matched and that’s it, well done! You can now apply the same steps for the remaining variations of your client’s product.
This is just a simple example; we will do some more advanced editing in the following steps.
Running shoes are now displayed in a new color highlight.
Companies empower their brands' perception through a choice of colors that communicate effectively - and many times without words - straight into their users mind. Designers need to understand how brands influence behavior with their color palettes to deliver better products and more seamless experiences.
We will now look at a different challenge. We have an awesome photo of a sunglasses collection from last summer. This year, your client informs you that the model displayed is no longer manufactured in yellow but he wants to keep the photograph for his website homepage, so the yellow on the shoe and sunglasses must go away. Should we do it all over again and take a new photograph?
This image has elements in many different colors. Can we change only one of them?
You already know that cool designers offer cool solutions for these problems, so let’s see how you can do it in just a few clicks and absolutely steal the show!
We know we want to change the yellow on this image. Like we did before, let’s open the Adjustments panel and click on Hue and Saturation. If we repeat the steps from level Easy, they will lead us to a mind-boggling result like the one below.
In this example, simply adjusting the Hue setting will bring unwanted results. We must be more precise.
So how do we do it? Level Easy with a twist is still easy, don’t worry.
Before changing it, we must tell Photoshop which hue we need to adjust.
Right above the Hue adjustment bar, you’ll find a dropdown labeled “Preset:” Click on it to see the available settings. The Master preset tells Photoshop to adjust all colors at once.
From the Preset option, we can define which hue is going to be changed.
Note:On the first example, it was an adequate preset because gray is not a color and we only needed to change that highlight, the only element on the image with color. Moving on!
We know the manufacturer no longer needs the yellow on those items, so we will pick Yellow from the Preset list and that’s the only hue that will be adjusted.
Go back to the Hue bar, click on the slider, and drag it until you find the new color you’re looking for. Remember that you can also adjust Saturation and Lightness to match the product’s original color. In this example, a stylish pink!
Now that the yellow hue is defined on Preset, Hue, Saturation and Lightness will create the new color.
When you adjust your Hue, Photoshop always takes the non-destructive road and you’ll find a mask over the image’s layer. To edit your changes, make sure the mask is selected and go back to the Hue/Saturation adjustments panel.
Layer masks allow for non-destructive editing, keeping your original image untouched.
This was a fun and colorful run! You now have a clearer image of what colors and hues are and how they can be changed to improve your designs. Assisted by the Adjustment Hue and Saturation tool, you speed up your workflow and release your imagination – and your user’s heart and mind – to a whole new dimension of visual communication.
Here’s an example of how a small change in color can trigger a completely different set of emotions on the receiver.
There is psychology to colors and the ways we react to them.
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See you in class! - Dan
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