Consistent brand colors across departments & projects in Photoshop

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Course info

17 lessons / 1 hours

Overview

If you’ve ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you’re designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Photoshop to repurpose your designs across multiple media and formats.

While becoming a design implementation wizard, you’ll learn:

  • How to structure content for multisize social imagery
  • The best workflows for social, print, ad banners, and video
  • The top tools for non-destructive design
  • How to master layers, artboards, Smart Objects, and libraries
  • How to become the master of productivity in your office

Course duration 1.5 hours
Daniel Scott

Daniel Scott

Founder of Bring Your Own Laptop & Chief Instructor

instructor

I discovered the world of design as an art student when I stumbled upon a lab full of green & blue iMac G3’s. My initial curiosity around using the computer to create ‘art’ developed into a full-blown passion, eventually leading me to become a digital designer and founder of Bring Your Own Laptop.

Sharing and teaching are a huge part of who I am. As a certified Adobe instructor, I've had the honor of winning multiple Adobe teaching awards at their annual MAX conference. I see Bring Your Own Laptop as the supportive community I wished for when I was first starting out and intimidated by design. Through teaching, I hope to bring others along for the ride and empower my students to bring their stories, labors of love, and art into the world.
True to my Kiwi roots, I've lived in many places, and currently, I reside in Ireland with my wife and kids.

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Transcript

Hi there. This video is all about consistent brand colors across, uh,  large projects across large agencies,  maybe large departments across the world. We all need to use the same brand colors  or we get in lots of trouble from our studio manager. If you are the studio manager, you wanna make sure  that everyone's doing it right. You can use this technique too. Plus we'll look at some real fun kind of layer filtering  to make using multiple art boards a little bit easier.

You excited? I'm excited. Let's get started. Alright, to get started, we are working on our banner ads  that we were in the last video. And I'm gonna introduce a really handy filtering technique  you can use to work on lots of art boards at once. 'cause that's one of the dramas of Artboards, right?

These, these layer menus here can get really bloated,  especially if you've got 30 different, uh, sizes  or 10 or even a couple. So this thing up here is largely ignored by the world. Okay? I love it. So under layers panel next to the word kind,  you can kind of filter by different options. You can say, I wanna see all the text  by clicking the T handy, huh?

Turn it off. And in our case,  what we're gonna do is color all of these rectangles. And these are called shape layers, okay? It's the fourth icon along click on shape layer. You can see it's cut it down to all of the shape layers in,  across all three of these art boards. Okay?

Getting rid of all the divisions,  getting all the text and all the images. Anything we don't need. So what I'm gonna do is I'm gonna  click on this first one called button. Just click on the word of it over here, not the thumbnail. And all I need to do is, uh, I'm gonna,  I'm not sure which one I've got selected here. Okay?

But watch all three pink buttons. Click on this. Uh, instructor hq, light green. Ready City. It's probably gonna be this one. There it is.

Cool. Huh? Now I know that brand is correct  'cause I kind of mapped it out in Illustrator. I put in the right RGB or CMYK colors  and now it is mapped here in Photoshop. So I'm gonna click on these other button here. There it is.

Green button green. So filtering is super helpful. We're gonna use it throughout this course, mainly  to make art boards a lot more kind  of usable across larger kind of projects. Now, next thing I wanna do is these circles here need  a, um, color change. And they're called the gray circle  and there's 1, 2, 3 of them. So what I'm gonna do is click this first one,  hold down the uh, command key on my Mac  or control key on a pc.

Just click in this kind of gray airie here. Gray circle. Gray circle. So I've got all three of them selected. And just do it once by clicking on the,  on the I HQ Blue handy here to revealed my sneaky little,  uh, washed out icon thing in the background there. We're not gonna change the white circles  as a fine looking white, but  what we are gonna do is we're gonna turn this filtering off  because if we try and carry on now  and you're like, I wanna click on the text layer  and it goes, Hey, you can't do it  because there's no layer selected, it freaks out.

It goes well, you only wanna see these. I'm not gonna allow you to mess with the type. So just turn it off by clicking that off. You can turn it off globally like that. I find it's easy just to turn the icon on  and turn that exact same icon back off again up to you. So brain colors consistent  across lots of different projects.

If I'm in after effects doing, uh, I don't know,  an Instagram social media video promo story thing,  I can use this library and  Make sure the colors are all the same. And again, when I share this library with my colleagues,  which we'll do later on in the exporting  stage, everyone's got the right color. Nobody's guessing as a brand manager or a brand ambassador  or a studio manager, whoever you are,  and you, you are rigid about the colors. 'cause man, you get in trouble if they're not right. Libraries are super handy. Alright, let's get into the next video.
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