Increase workplace productivity using Adobe Stock tricks in Photoshop

This lesson is exclusive to members

Questions

0

Course info

17 lessons / 1 hours

Overview

If you’ve ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you’re designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Photoshop to repurpose your designs across multiple media and formats.

While becoming a design implementation wizard, you’ll learn:

  • How to structure content for multisize social imagery
  • The best workflows for social, print, ad banners, and video
  • The top tools for non-destructive design
  • How to master layers, artboards, Smart Objects, and libraries
  • How to become the master of productivity in your office

Course duration 1.5 hours
Daniel Scott

Daniel Scott

Founder of Bring Your Own Laptop & Chief Instructor

instructor

I discovered the world of design as an art student when I stumbled upon a lab full of green & blue iMac G3’s. My initial curiosity around using the computer to create ‘art’ developed into a full-blown passion, eventually leading me to become a digital designer and founder of Bring Your Own Laptop.

Sharing and teaching are a huge part of who I am. As a certified Adobe instructor, I've had the honor of winning multiple Adobe teaching awards at their annual MAX conference. I see Bring Your Own Laptop as the supportive community I wished for when I was first starting out and intimidated by design. Through teaching, I hope to bring others along for the ride and empower my students to bring their stories, labors of love, and art into the world.
True to my Kiwi roots, I've lived in many places, and currently, I reside in Ireland with my wife and kids.

Downloads & Exercise files

Transcript

Hi everyone. This video is all about stock imagery. You're thinking, hmm, he's not gonna talk about stock images  for five minutes, is he? I totally am, but it's totally worth it. There's some exciting things to do. Like when our client comes back  and said, this guy's not the right kind  of hipster, we need somebody else.

Imagine if Adobe Stock could go  and find visually similar ones. Look at it. It's clever and  because we've connected it all up with our CC library,  if I go and find a visually similar image to this one,  my head save back here in my banner ads. Look, they all update with a new image. Same old hipster. Let's go remedy that now in this video.

Alright, time for stock library. Goodness. Now if you're using another stock library  or no stock library, okay, they're just pre-made. They're just pre-shot images that we get  to use in our designs and we buy them  and license them commercially. So if you're using Shutterstock or iStock, those are great  and they have great resources,  but Adobe have their own one called Adobe Stock. Now the cost is in addition to your creative cloud license.

I use it, I pay, I think I pay $30 a month, I use Euros,  but uh, the exchange rate's not that far off. So yours would be about the same. So, and I pay $30 a month and I get 10 free images. The cool thing about them is that they uh,  if I don't use them, like I've got about 40 in there at the  moment because I haven't used it for the last couple  of months, they kind of stack up, up into a certain limit. I'm not trying to sell you stock library stuff here,  but if you are using it  and you're just at a different network, I'm gonna show you  how Adobe kind of connects in with Photoshop  and kind of streamlines things. So one of my favorite features is let say the clients come  back and said, oh, there's image in the background  that we spent all that time working on.

We don't like it. We don't like the hipster. What we can do is over here see is our Hawaii graphic. We need to find another one from the stock library  site that's similar. Imagine if you could right click it and go find similar. Okay, do it, click it, kick back.

It opens up this kind of new window for Adobe stock. You can close it by hitting  this little cross when you're finished. I always get these guys to get started with,  give it a second, gets a bit more sensible about things  and look at all that cool, huh? It's gone through and not only like it didn't just match  keywords, it actually looked at the darkness of my image. Uh, you can see the land kind of going across it from left  to right, even pick ones from the right to left. It's just pretty clever.

Now in this case it's giving me videos as well. So I'm gonna go up to here where it says similar results. See this little twirly down arrow thing? Okay, it's a Chevron. I'm gonna take just  photos and then twill it back up. So I don't need uh, videos.

Great. If I was doing like a social media video background  'cause I could find something that was very  similar, look at these guys. So close. Okay, I'm gonna find one, any old one,  which 1:00 AM I gonna use? I'm gonna pick this one and hope the client likes it. So the first thing we are gonna do is we're gonna  download it, mock it up, send it to the client.

This is what we're imagining anyway and get sign off  before we buy it and license it  'cause I don't wanna waste one of my images. So what we can do is see this little cloud  icon, it's the second one in. Click on this and it just dumps a preview version. It's gonna be watermarked into my uh, instructor HQ library. Now that we've set this document up, super duper well  with using this kind of Hawaii guy, right? And since we've set up our document really well  where we are linking to this library  or a smart object, okay,  well I can double click it to go inside.

I'm inside. I can grab this guy, I can drag him out. I can lay him in there. I'm gonna stretch it out a bit. Don't hold shift. I'm gonna get it close to there.

I'm gonna hit enter on my keyboard  and probably I want to go to edit transform  and I'm just gonna flip it horizontally so it's over here. So I got the watermark on it,  but I'm not gonna spend my money  until the client's approved it. 'cause I might have to do four or five of these options. I'm gonna put it underneath my levels there so it's got  that dark color as well. I'm gonna hit file, save file close  and give it a second. How good are we?

How efficient are we? Same thing's gonna happen in my illustrator file. You can see it here. It's updated. Hasn't updated this one. Remember 'cause we added the dragging out whilst  holding alt or option.

So it's not connected. But you can see  how useful this is across like a really big campaign  where you've had to kind of mock up maybe stationary  and InDesign, some social video and  after effects or premiere. But you're all using this lovely  library all connected together. It's starting to come together, right? Loads of efficiency. The good thing about it is if you go back into Photoshop  and you start messing with this, say you liquefy it  or use some of these filters  and you really kind of get it the way you want,  but there's still a watermark in it.

'cause you again, you don't wanna waste the money. The nice thing about it is if you right click,  not the Hawaii version, I'm not even sure if it's Hawaii  anymore, but right click this one that we downloaded. Okay? You can say in here, you can say actually just go  and license that image please and watch. What we're gonna do is you're gonna  be looking for this stock. You can see the watermark there disappearing.

I'm wasting a uh, one of my beautiful stocks on you. So only do this when you're  like ready and the client's gone. Yep, you're ready to go. Now mine's not working because I'm logged in  as my trainer accounts. But let's just pretend you're gonna have  to use your imagination with me  'cause I can't see a way around me making this happen  without breaking this course. But normally I've got my free stock library stuff going  and a cancel and this just disappears.

It goes from being the low quality version  to the high quality version without you  having to do anything. Alright? So stock library stuff super helpful  for find similar,  but remember you gotta pay  for it if you're working at a really big place, okay,  it's $30 a month, gives you 10 is not gonna do it. Like if you start getting up into the like needing,  like what is the prices here? Seven. If you need 750 images per  month, so this is per month.

I might not have mentioned that. So you get seven 50 per  month, like it's 150 bucks,  like nothing for a larger company. Um, and it means like the stock library images become like  they're about 20 cents each. Once you get to that level, I'm not at the level I just need  10 a month and even then they back up quite a bit. So I get my 10 for 30. All the other thing is you get 10 free when you start up.

Like any good deal your first hits free, give it a try,  give it a test for your firsthand. See if you can convince the boss  to give you some stock library. Goodness. Alright, one last thing  before we go, just one other little  Trick that I use is, let's say the clients come back  and said actually this hipster's not  the right kind of hipster. Like there's multifaceted hipster levels, right? This guy looks like he's, I dunno, a barista hipster,  but let's say we're looking for like a  Silicon Valley hipster.

I dunno what these things are,  but let's just say we've been asked for another person. I find the masked version not as good. Okay? So I'm gonna go back to that original that I had. It was called Hipster two. And all I need to do is drag it into here, my CC library,  right click it, find visually similar, kick back, relax,  get my weird birds going.

Actually, while it's, I don't know why those appear first,  I'm gonna click on photos, just gimme photos,  not videos, not anything. How good is that? Not only is it found like the exact match  that I got from Adobe Stock,  but all sorts of other ones that are related  and like just other guys in orange backgrounds a guy  that's doing a similar thing but non orange background. Look at these hipster guys. I've done nothing, right? It's just somehow magic just kind of goes through  and finds them and I can lay up a couple of concepts  and you might ask what a Silicon Valley hipster looks like.

Ah, come on, this guy maybe, oh,  where is a Silicon Valley hipster? You can skip onto the next video here while I, he, ah, no,  he's not hipster at all. That's more my Silicon Valley hipster. Making it up. All right, that's it. That's over find similar super handy  Adobe stock's great  and it's even better when you tie it together  with smart objects and your CC libraries.

So everything updates happy dates. All right, let's get to the next video.
  • Powered by Marvin
  • Terms of use
  • Privacy policy
  • © Bring your Own Laptop Ltd 2025