Hi everyone. This video is all about stock imagery. You're thinking, hmm, he's not gonna talk about stock images for five minutes, is he? I totally am, but it's totally worth it. There's some exciting things to do. Like when our client comes back and said, this guy's not the right kind of hipster, we need somebody else.
Imagine if Adobe Stock could go and find visually similar ones. Look at it. It's clever and because we've connected it all up with our CC library, if I go and find a visually similar image to this one, my head save back here in my banner ads. Look, they all update with a new image. Same old hipster. Let's go remedy that now in this video.
Alright, time for stock library. Goodness. Now if you're using another stock library or no stock library, okay, they're just pre-made. They're just pre-shot images that we get to use in our designs and we buy them and license them commercially. So if you're using Shutterstock or iStock, those are great and they have great resources, but Adobe have their own one called Adobe Stock. Now the cost is in addition to your creative cloud license.
I use it, I pay, I think I pay $30 a month, I use Euros, but uh, the exchange rate's not that far off. So yours would be about the same. So, and I pay $30 a month and I get 10 free images. The cool thing about them is that they uh, if I don't use them, like I've got about 40 in there at the moment because I haven't used it for the last couple of months, they kind of stack up, up into a certain limit. I'm not trying to sell you stock library stuff here, but if you are using it and you're just at a different network, I'm gonna show you how Adobe kind of connects in with Photoshop and kind of streamlines things. So one of my favorite features is let say the clients come back and said, oh, there's image in the background that we spent all that time working on.
We don't like it. We don't like the hipster. What we can do is over here see is our Hawaii graphic. We need to find another one from the stock library site that's similar. Imagine if you could right click it and go find similar. Okay, do it, click it, kick back.
It opens up this kind of new window for Adobe stock. You can close it by hitting this little cross when you're finished. I always get these guys to get started with, give it a second, gets a bit more sensible about things and look at all that cool, huh? It's gone through and not only like it didn't just match keywords, it actually looked at the darkness of my image. Uh, you can see the land kind of going across it from left to right, even pick ones from the right to left. It's just pretty clever.
Now in this case it's giving me videos as well. So I'm gonna go up to here where it says similar results. See this little twirly down arrow thing? Okay, it's a Chevron. I'm gonna take just photos and then twill it back up. So I don't need uh, videos.
Great. If I was doing like a social media video background 'cause I could find something that was very similar, look at these guys. So close. Okay, I'm gonna find one, any old one, which 1:00 AM I gonna use? I'm gonna pick this one and hope the client likes it. So the first thing we are gonna do is we're gonna download it, mock it up, send it to the client.
This is what we're imagining anyway and get sign off before we buy it and license it 'cause I don't wanna waste one of my images. So what we can do is see this little cloud icon, it's the second one in. Click on this and it just dumps a preview version. It's gonna be watermarked into my uh, instructor HQ library. Now that we've set this document up, super duper well with using this kind of Hawaii guy, right? And since we've set up our document really well where we are linking to this library or a smart object, okay, well I can double click it to go inside.
I'm inside. I can grab this guy, I can drag him out. I can lay him in there. I'm gonna stretch it out a bit. Don't hold shift. I'm gonna get it close to there.
I'm gonna hit enter on my keyboard and probably I want to go to edit transform and I'm just gonna flip it horizontally so it's over here. So I got the watermark on it, but I'm not gonna spend my money until the client's approved it. 'cause I might have to do four or five of these options. I'm gonna put it underneath my levels there so it's got that dark color as well. I'm gonna hit file, save file close and give it a second. How good are we?
How efficient are we? Same thing's gonna happen in my illustrator file. You can see it here. It's updated. Hasn't updated this one. Remember 'cause we added the dragging out whilst holding alt or option.
So it's not connected. But you can see how useful this is across like a really big campaign where you've had to kind of mock up maybe stationary and InDesign, some social video and after effects or premiere. But you're all using this lovely library all connected together. It's starting to come together, right? Loads of efficiency. The good thing about it is if you go back into Photoshop and you start messing with this, say you liquefy it or use some of these filters and you really kind of get it the way you want, but there's still a watermark in it.
'cause you again, you don't wanna waste the money. The nice thing about it is if you right click, not the Hawaii version, I'm not even sure if it's Hawaii anymore, but right click this one that we downloaded. Okay? You can say in here, you can say actually just go and license that image please and watch. What we're gonna do is you're gonna be looking for this stock. You can see the watermark there disappearing.
I'm wasting a uh, one of my beautiful stocks on you. So only do this when you're like ready and the client's gone. Yep, you're ready to go. Now mine's not working because I'm logged in as my trainer accounts. But let's just pretend you're gonna have to use your imagination with me 'cause I can't see a way around me making this happen without breaking this course. But normally I've got my free stock library stuff going and a cancel and this just disappears.
It goes from being the low quality version to the high quality version without you having to do anything. Alright? So stock library stuff super helpful for find similar, but remember you gotta pay for it if you're working at a really big place, okay, it's $30 a month, gives you 10 is not gonna do it. Like if you start getting up into the like needing, like what is the prices here? Seven. If you need 750 images per month, so this is per month.
I might not have mentioned that. So you get seven 50 per month, like it's 150 bucks, like nothing for a larger company. Um, and it means like the stock library images become like they're about 20 cents each. Once you get to that level, I'm not at the level I just need 10 a month and even then they back up quite a bit. So I get my 10 for 30. All the other thing is you get 10 free when you start up.
Like any good deal your first hits free, give it a try, give it a test for your firsthand. See if you can convince the boss to give you some stock library. Goodness. Alright, one last thing before we go, just one other little Trick that I use is, let's say the clients come back and said actually this hipster's not the right kind of hipster. Like there's multifaceted hipster levels, right? This guy looks like he's, I dunno, a barista hipster, but let's say we're looking for like a Silicon Valley hipster.
I dunno what these things are, but let's just say we've been asked for another person. I find the masked version not as good. Okay? So I'm gonna go back to that original that I had. It was called Hipster two. And all I need to do is drag it into here, my CC library, right click it, find visually similar, kick back, relax, get my weird birds going.
Actually, while it's, I don't know why those appear first, I'm gonna click on photos, just gimme photos, not videos, not anything. How good is that? Not only is it found like the exact match that I got from Adobe Stock, but all sorts of other ones that are related and like just other guys in orange backgrounds a guy that's doing a similar thing but non orange background. Look at these hipster guys. I've done nothing, right? It's just somehow magic just kind of goes through and finds them and I can lay up a couple of concepts and you might ask what a Silicon Valley hipster looks like.
Ah, come on, this guy maybe, oh, where is a Silicon Valley hipster? You can skip onto the next video here while I, he, ah, no, he's not hipster at all. That's more my Silicon Valley hipster. Making it up. All right, that's it. That's over find similar super handy Adobe stock's great and it's even better when you tie it together with smart objects and your CC libraries.
So everything updates happy dates. All right, let's get to the next video.