Photoshop Efficiency - Techniques For Consistent Marketing

Introduction to Photoshop to save your life course

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Course info

17 lessons / 1 hours

Overview

If you’ve ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you’re designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Photoshop to repurpose your designs across multiple media and formats.

While becoming a design implementation wizard, you’ll learn:

  • How to structure content for multisize social imagery
  • The best workflows for social, print, ad banners, and video
  • The top tools for non-destructive design
  • How to master layers, artboards, Smart Objects, and libraries
  • How to become the master of productivity in your office

Course duration 1.5 hours
Daniel Scott

Daniel Scott

Founder of Bring Your Own Laptop & Chief Instructor

instructor

I discovered the world of design as an art student when I stumbled upon a lab full of green & blue iMac G3’s. My initial curiosity around using the computer to create ‘art’ developed into a full-blown passion, eventually leading me to become a digital designer and founder of Bring Your Own Laptop.

Sharing and teaching are a huge part of who I am. As a certified Adobe instructor, I've had the honor of winning multiple Adobe teaching awards at their annual MAX conference. I see Bring Your Own Laptop as the supportive community I wished for when I was first starting out and intimidated by design. Through teaching, I hope to bring others along for the ride and empower my students to bring their stories, labors of love, and art into the world.
True to my Kiwi roots, I've lived in many places, and currently, I reside in Ireland with my wife and kids.

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Transcript

Hi there. My name is Dan Scott  and I'm an Adobe certified instructor for Photoshop. And this course is gonna save your Photoshop life. It's all about working with bigger projects at bigger  companies, where you need consistent brand marketing across  lots of different touch points. There's brand guidelines that need to follow,  but most importantly, you need to work fast  and efficiently with, with a big team. That's what this course is all about.

Alright, so what are we gonna do in this course? We are going to do what I've done a thousand times  as a freelancer. I've worked in lots of larger places where either agencies  or internal design departments  for like mo multinationals, loads of departments. And you need to not only create something that is okay, ah,  beautiful, but often it's more important that it adheres  to brand guidelines and make sure  that it can be done quickly  and can be updated for the next version very quickly. So it's all about reusability, uh, consistency,  following brand guidelines and working very efficiently. So if you are okay at Photoshop already,  this course is gonna take you to the next level.

So if you've got some basic Photoshop skills,  but you have to work on projects that have loads  of different touch points. There's digital, there's print, there's video. Take this course and I'm gonna show you how to get loads  of work done with your tiny little budget  and the few hours you've been given to do. Let's get started.
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