Introduction

Hey, my name is Dan, and in this video we're going to look at what to charge for web design.

Now, I'm assuming a couple of things; one is that you're working as a freelance web designer, and you're just getting started out. And if you're working for a company, or starting a larger company, then these rules are not going to apply as strongly. And also, these are my understanding of things, and the way I work as a web designer, as a freelance web designer.

Now, I know that a lot of web designers, and a lot of people work the same way. There are a few that are a bit stronger on different points, and don't see other points as, as important as I do, so listen to my one, read online what other people do, but I guess I just wanted to give you a good understanding of the kinds of things you're going to run into as a freelance web designer.

This video series, this little video section, is going to be a little bit long, so what I've done just to shorten it up a little bit is, I'm just going to throw in the basics in the beginning here, so, just that you know roughly how you rate for a freelance web designer, it’s roughly going to be between $25 and $100 an hour, depending on your skill level. 

I charge my rate as $85 an hour, and the way the thing is, is that, it doesn't matter whether I'm dealing with American dollars, or Euros, or Australian, or New Zealand dollars, it all seems to be at the same price. $85 is this magic number that I use across them all, and same with the $25 to $100 an hour. That seems to be the boundaries within lots of countries. You might have to check for your local market, and often there's lots of stuff online to help you find out, using censuses, and things, what people are charging for web design.

The other quick thing is, hourly rates don’t seem to count as much. They do it for little jobs, or amends to after website, but often a job would want to have a-- a client would want to have a pack price. They want to know how much, from beginning to end, it's going to cost them. And, there are three price brackets. There are the people that do $500 websites, and often they are newbies, so if you're brand new to it, often $500 is about the sort of price people charge for some of their first websites until they get a bit better. And, there are the $2000 mark, and that's where I sit. 

If I'm doing a brochure website, and that's five to ten pages, it sits in the $2000 mark. And it jumps all the way up to 10 grands, the kind of the next pricing bracket. So it always seems to be 500, 2000, and then all the way up to 10 grands. Where it goes to 10 grands, for me, it’s when I have to get extra help in. So if I can do everything, I can work quickly, I do it all myself. I work in the $2000 kind of range. I could do it for $500, but I like to spend a little bit more time on websites, but I'm not working on huge sites, so that's when you're getting it to become a 10 to a 100 grands.

Now, where the 100-- 10 grand goes is, trying to manage other people, I'll have to work with copywriters, work with the developer, work with other people, and the job, and all those costs ends up adding up, and they kind of start at about the 10 grands, when we get to a  bigger product.