Hey, in this video we're gonna look at creating your first  UX project, or at least getting your first project  or getting your first job in ux. What's gonna happen is you're gonna do the theory like this  kind of course here. And, um, you're gonna need some experience. You're gonna have to actually work  through at least one project. Now, how to get your first project, um,  you've got two options. You can either go off and just do it something  personally, okay?

Take a project that you might have an idea,  a business idea of your own. It might be a project that, um, you know, you'd be meaning  to start for a friend or for a family. Get that going and turn that into this UX project  and take parts of this  or all of this kind of theory that you've learned here,  and put it into practice so that when you do reach out  to say your boss  or looking, you know, into a career as a freelancer,  you can go to clients and explain, have the language,  and have some sort of, you know, experience in the industry  to be able to share with them. Now, what will happen in smaller businesses at the moment,  nobody's valuing ux, the medium to bigger businesses are,  but if you're in a small business  and you're working slogging away  and you want to get into ux, what you're probably gonna have  to do is go off and just do a project  and then share the data afterwards. So, um, big for forgiveness, not for permission. So say you are handed a job  and you think this would be a good one to do some  of this user experience stuff.

And what you can do is just do it on your own bat,  on your own dime in your own time,  and share the data afterwards. So, it might be a new website you're building,  but you can go off and maybe debrand it so you're not kind  of breaking any sort of confidentiality, um, agreements  and go off and do some user testing, do some research,  and then, um, you know, share those results at the end  and say, look, I, you know, I wanted to get into this. I, um, I did this on my own time  and these are the kind of results,  these are the things I tested against. I did some ab testing. I, you know, did some user testing,  and I feel like this has got us to a better place than maybe  what was originally proposed. And going in with that sort of stuff  that you've actually done  and you've proven, rather than trying  to convince them you should do it, show them  how well you did do it.

Now, in terms of bigger companies, what you might have  to do is show them, um, the numbers. Okay? It might be that, say you're designing a website  for a company and you're doing the checkout page,  that could be a really important one. 'cause a lot of customers are lost in that checkout flow. So you might do some user testing  and show that, okay, people got from buying, uh, you know,  from, um, looking for searching for products  to the actual buying or checkout process in three clicks  with one design and five with another. And then you can go and say, look, you know, um,  if you have an attrition rate  or kind of, you know, holes in your, uh, flow  and you're losing clients, you know, on the fourth click,  okay, you can actually add some kind of dollar values to it.

At least you can infer dollar values  that maybe the business owner can start to see  and go, oh yeah, I can, I can, you know,  five clicks is a whole lot worse than three clicks. Or it might be that your design changed the fact that, um,  people are less confused  and you can kind of add, um, you know, attribute kind  of customer service care calls  and, you know, that kind of, there's a, there's a cost  to a business where they have to, you know, reply to emails  and, um, have customer care hotline people. So you can test designs where people, you know, people get  to where they want to go quicker and easier. Um, um, going to them with those sorts  of numbers can really help cement, um, their  wanting you to get more involved with ux Okay? And user design. And if you're doing the personal stuff,  go off and do it and pick projects and just go off  and do it so that you get a portfolio of UX projects  that you can talk about things you've done when  you go to talk to employers.

So the most important thing is getting some experience,  any experience, all experience,  as much experience as you can. So the name of the game is experience is getting out  and actually doing it  and doing your first jobs in the first couple  of jobs might be terrible, but it's all right. You have to go through those phases so that you know,  so you learn and get better and be able to go off  and be a bit more confident about the industry. Alright, that's it for getting your first job in UX.