All right, so you've built your project and what happens now, now you're kind of crossing over into maybe a little bit of that of your UX kind of project and into more just caring for the business. Okay? So it's up to it. It it'll depend on the size of your team. Now, if you're working with a larger organization, there's gonna be people that are gonna pick up this kind of like optimizing and testing after the fact, okay? And kind of like nurturing the business product.
Um, but if you're working on a smaller team or working on your own project, this is totally part of your UX project, okay? 'cause it's testing, testing, testing, but it's with live sites, one with actual customers. So, um, let's look at some of the things you can do. Now. Probably one of the, the nicest and easiest, um, tests you can do once you've got something live, say it's an app or it's a website, is you can start doing uh, multi-variable testing. So it's, Uber calls it a b testing or a BC testing.
It's just the way of having two versions. You split your, um, you know, you um, grab some of your visitors and you stick half them on one side and half them doing the other thing. And then you compare the results. Now the trick with it is that you need to keep it small, okay? You don't wanna go change a load of things and then compare it with the old version 'cause you're not gonna really know what it's gonna be. So it is takes quite a long time.
So what people tend to start with is call to actions and uh, maybe, um, uh, uh, pricing. Those are the kind of big easy things to test. And then later on you start kinda working in the smaller, um, you know, smaller parts. It might be some of the headlines and then working through to some of the strap lines and things like that. Okay? So, um, in terms of testing, you're gonna need a tool to do it.
Um, there are kind of three main ones. There's this one here, Optimizely and this one here, uh, uh, VWO. And um, Google does one called content experiments. Now is content experiments the most. 'cause it's built into analytics and it's super easy to get going. Um, if you've never used it before, uh, Google Analytics, then you might have to go one of these other two.
These other options here, I like more. I've used both of them. Um, VWO here has lots of other resources. So does Optimizely. They're both really good. Um, have a little look at, for me, it really comes down to their pricing plans when I was looking at it.
Um, but I'll do use both of 'em. They're both really good. They both do AB testing, but they do AB testing plus other stuff and have a look at the other stuff that might be some of the things that convince you. One or the other content experiments is free. Um, Google getaway with loads of free stuff, but you need to have an analytics account running. If you don't have that, it's also free to get going.
But that can be a little bit of a headache where these are really quick and easy to get set up. So, um, what they are is, uh, this one here has a really good example. So let's have a look at the little video. So look, example, they've moved it to the right, they've got two versions, the original versus the other one. And then your thousands, hundreds of thousands dollars of sales come in. Okay?
And I get that's in a nutshell, that's what you're doing, okay? You're looking at conversion rates and they're never gonna be this, you know, dragging it to one side's, never going to give you another $150,000 in sales. Ah, it might do okay, but, um, normally it's small things, okay? And often it's really hard unless you have good traffic. Okay? So say one of my sites, like the site I was working on this morning has a thou, uh, 5,000 people coming at per month, which is cool, but it's, it's huge to get statistically significant changes.
I do an AB test and it takes ages to run because, you know, uh, it gets quite anecdotal in terms of, oh, I had a sale yesterday. I had a sale this afternoon, I had a sale tomorrow. And you know, was it better than last month? It's hard to know because of there's so many changes. So you need good numbers to make this work. If you've got a brand new site, it's not time to be AB testing.
Okay, well, it could be, but in terms of statistics, it's quite tough. So you might have to make some big broad changes and that's fine. Maybe it's pricing. That's a nice easy one to test with small numbers. But when you start changing the color of a button, okay, uh, from blue to green, it's gonna be a little bit hard to measure that. Statistically if you don't have a good amount of customers, um, e all of them are easy to implement.
Um, and so have a look at which one of those are gonna work. So one of the other things that are quite useful in terms of you've got a product and you're trying to figure out some testing, okay? Is installing a search bar. So this search bar here, um, you can install any search bar. If you are using a CMS like Jumela or Drupal or WordPress, um, you can use that. They've got search functions.
Um, same with Google. What you want to do is you don't, don't want to, you don't just want to install any old search bar. Um, what you want do is you want to have a search bar that gives you details. 'cause you might have a site, right? And say you're selling widgets and great, you've got red, green, and blue widgets on there. Great.
And they're selling, okay? Um, and then you go and add a search bar, okay? And what you might find out, but people keep coming to your site unknowingly, you haven't been selling yellow widgets 'cause you're like, who buys yellow widgets? But people have been using the search bar, searching for where your yellow widgets are. 'cause they've found the red, green and blue, but they can't find the yellow ones. And it's great because you can get data from that search engine to go, huh, I didn't even consider the yellow ones, you know?
Oh well, and that's, that's some really good testing that people kind of, they, they, they offer up what they want. Okay? I do it for my ones where people come to my site and they'll be searching for something that's maybe outside of the scope of what I've got or what I think is popular and people are searching for it. So I can go off and build that course or build that training because people are kind of looking for it. I'm like, oh, that's within my skillset. I can make something like that.
So search bars are really useful. Just make sure they give you some sort of data about who we're tracking, okay? Um, yeah. So there are lots built into CMSs if you want, if you don't have a site that has a CMS, Google will do a one called this, um, CSE okay? Custom site search. And uh, they allow you to use the power of Google on your own site.
Um, it's a little bit googly and you do have to pay for it, but it's the best in terms of tracking. You can hook it up to your advertising and do all sorts of cool stuff with it. But anyway, that's the one I use. Um, and one of the last things you can do, there's lots you can do in post, okay, in terms of ux, but in terms of the nice low hanging fruit, another nice one is live chat. Live chat. If you are responsible for kind of getting to a project to its launch, be part of that live chat.
So live chat is, let's look at one of my sites. It's the little bar down the bottom here that says, Hey, one chat with Dan. Okay? By clicking that and entering in something here, I get a message either on my phone or on my, um, through my browser saying that somebody wants to chat. And what I've found it really useful for is that, um, what people might not say they come to the site. 'cause when you're checking data and analytics and those sorts of things, it's lovely, but you don't really know what they're thinking.
Okay? This here opens a window to people start asking questions. It's funny, when I had my first kind of language, um, this thing here, this cancel any time since I've added that, man, my live chat has dropped. I was so many people were asking me, there's a free trial, can I cancel in my head? I'm like, that's a free trial. Like how, you know, obviously you can cancel.
It's not just a free trial. And then I forced you to pay at the end of the 10 days. But that was, that was kind of, but so many people wanted to just double check. Okay? So, and live chat really told me quite quickly, um, that I needed to change the language on the site. So you'll see cancel in time everywhere now.
And I have like, it is a bit anecdotal 'cause I don't have thou tens of thousands of um, visitors, but it is, it has been quite important for me, um, to know these things. 'cause people might have just left 'cause there is no channel, you know, people didn't wanna get a hassle of going to the Contact us form. They were doing that as well. But live Chat has really just opened a bit of a door to my people. And the cool thing about it is you can turn them into user tests. So people might ask, can I cancel any time?
And as part of Live Chat I can see what pages they've been looking at. It's a bit creepy. But, um, so what I tend to do is they'll ask about a question and I'll ask 'em, Hey, um, you know, what are you doing with HTML five banner ads or After Effects or ux? And they'll start kind of telling me a bit about them, what they've been doing. And I get this kind of sense from people, kind of one at a time. Um, what they're doing, what they're looking, what their hassles are, what their problems are, what they're liking about the site.
And I find live chat, even though it's not our UX tool specifically, I'm finding it, using it for user experience is an amazing little extra. Alright, that's it for this video. I'll see you in the next one.