Hey there. In this video we're gonna look at, um, the objectives. It's the first step in the UX process,  and really it's just a way of just making sure that  what you're about to start doing has value  or it has the most value. Okay? There is a million things you can  be doing in a business. So just checking where you're at  and you know, what, what you're trying to achieve  with this is kind of aligned with what your, you know,  what your business goals are is one part of it.

Then it's just making sure you use the right language,  not setting out on a yes, uh, you know,  a succeed or fail path. Um, I'll do it for a new course. You know, let's launch a new course  and if it doesn't work out  and we fail, it's a bit of a miserable event. People get discouraged from, you know, trying new things  and it's all round, uh, you know, a bad result. But if you take that exact same kind of task  of launching a new course,  and you say that, um,  you set a hypothesis more like a scientist than, um,  you know, than setting a prize, um, you,  you rephrase it in terms of let's test  and let's check to see whether people will, um, you know,  pay for this new course. And then it's a win-win, okay?

You're not gonna lose it's yes or a no,  but you have still succeeded in your, um, your objective. Okay? You've figured out whether people will pay or not,  and you could do that once you've got to, that stays there. Um, you know, with this kind of like UX process,  you could move on to the next project rather than having to,  um, like say, in my terms, my courses,  fill out the whole course, build all the course where, um,  train the trainers, find the room, get all that sort  of stuff done, then find out it fails. Okay? The nice thing about the UX process is,  is getting this stuff done quick and easily,  and setting the objective is probably the most important  part of the whole thing.

So once you've got that nice  and clear, then you can move on to the next step  and start doing your research.