Hey, in this video we're gonna look at the, uh,  UX researcher process. So we're in our second step of our design process now. So this is as it relates to a UX designer as well. Um, so, um, what you're gonna have  to do here is one of two things. If you've got an existing kind of, uh, data  that you can work with, great. You can kinda make some, you can do some research,  and you can make some great assumptions from that research.

Now, um, say it's, say you've got an existing website  and it's a new feature or an existing app,  and it's an extra little feature. So you're gonna already have data analytics about the people  and their movements  and their, um, how they're using the site. So you can kind of make some judgements from that  and do that research from that existing data. If you've got a new idea  and it's a new site, so there's a new site,  but an existing field, great, you can do,  you can borrow some, um, some data,  maybe census stuff, okay. Um, from your industry and, uh, okay,  but say that it's a new app  and it had, you know, it's brand new  and it's never been developed before,  or a website that's never been seen  before, um, then there's not gonna be a whole lot  of research you can do, okay? Um, you are gonna find most value out of the actual, um,  mocking up and, um, testing loop, okay?

So don't spend too much time in the research phase. Um, it will depend on what you have available, okay? At this stage. So the two main things are gonna be looking  at, uh, competitive research, okay? Competitor research. Okay?

Just see who else is out there,  and we'll do that in the next video,  and then we'll move on to probably the most important part  of the research process, and that is building your persona  or your user profile. All right? I'll see you in the next video.