All right, so let's talk about some of the other testing methods. Now, the first one is ethnographic testing. Think of it as in context testing just means that, um, there's no point getting somebody in to do some user testing of your app, um, in your office if it's a mapping app or some sort of rock climbing app or something. So you probably need to do some kind of like, um, yeah, ethnographic test, ethnographic testing, okay. In context. So you have to kind of meet them where they're gonna be using it.
It might be at their home, okay? It might be in your office, okay? But you might have to look at your particular, um, case and you might have to be using it, you know, in a special place. Another one you can do is eye tracking. Okay? And it's, it's out of the scope of a lot of people when ux okay?
Where you can buy stuff online, okay? Where there are actual glasses that actually have cameras pointing and tracking, uh, where people are looking on the screen. Okay? I've never been involved with a test where we've been able to afford the glasses. You can rent them. Uh, nobody's renting them in New Zealand or Ireland, where I'm working the us you might be able to find places that'll lease them to or rent them to you, so you can use 'em just for one off type things.
Um, but yeah. Um, um, the one things that, that are kind of similar is something where it's mouse tracking. Now mouse tracking is, it's correlated to where they're looking, but it's not the same. Okay? But it's really cheap, often free. They click tail.
We looked at it earlier. They did that scrolling heat map. Okay? Have a little look at this screenshot, and what you'll see is, can you see all the kind of colored maps? It shows you where people are moving their mouse, and often it's correlated to where they're looking. Okay?
So it's really interesting to see where they're going, which buttons they're clicking. You might have different navigation going to different parts, and you want them to go to here, but they're clicking on this other button, okay? And it's really interesting to see this as a hem maps. There are just a bit of code that goes on the page. You might need to develop it, help you. Um, if you know a little bit of design kind of web stuff, it's quite easy to do.
And things like Clicktail have a free trial to kind of get going and yeah. Uh, reasonably priced compared to the eye testing. Another one is called a heuristic test. Now, think of it just a, it's an expert test, okay? Nobody uses the word heuristic, it's just what's listed as one of the testing methods. But it's really just asking other UX experts what they think, okay?
And we looked at it earlier with Fiverr. How qualified are they as UX experts? You just trying to find people in your field. You can find loads of people in your area doing your stuff. There are so many conferences now and meetups, and you want to, if you wanna get involved, do those types of things. You'll meet other people and then you can send it off to them, do the same favor for them, okay?
And do some sharing. It's not the same as user testing, but often, you know, if you're experienced, you can, um, you know, once you've got experience, you know what works, what doesn't. And, you know, you can add some value to other people's projects that are quite new. And I was part of this training here. I'd love to see some of your projects. Okay?
If you've got some Envision stuff, send me a link, okay? Check out the website. There is contact details there. I'd love to see what you're up to and I'll totally give you my opinion, okay? About your testing and what you can do and what you could, you know, I can help you with. I'd love to do that for you.
Now, the other one that's quite specialized is a diary. Um, so it means that you might give the person, um, say it's user testing for a new phone or, um, it's an app, but it's kind of related to eating. So what you could do is ask them to fill up the diary whenever they use the thing. Okay? It might be a product, uh, okay. But it generally kind of, you, user experience stuff is kind of design thing.
So it might be a NAPA or a website, but you want them, you wanna kind of find out what they're thinking or what they've done or what they've eaten at a certain time. So you can ask for a diary, um, um, test rather than, you know, watching on the user website. It might become more practical for you. Okay? So that's a diary test.