Welcome to the String Weaver tutorial. My name is Daniel Walter Scott, and I'm a trainer here at Bring Your Own Laptop. In this tutorial, we're gonna look at what a meta description is and how important it is to be on your website. Now I'll show you what it is. First of all, if I go to Google and I type in and design training, and you'll see that this is one of my websites, and you can see this part here is the meta description. So this is the page title, which we've talked about in earlier tutorials.
This is the meta description, okay? And it should be about you write this, okay? You add it to your page and the only real place it gets seen is by Google in different search engines like Bing and Yahoo. They will display it underneath your listing, okay? Um, it should be between about between 150 and about 180 characters. Um, now occasionally Google will ignore your meta description and put whatever it likes in this part.
It'll, it'll put stuff from your webpage and it'll just kind of put it up what it thinks the user wants to find. But most of the time it will display what you write. So to add it to your page is Injury and Weaver on the page, you wanna add it. So we're on an index page. Now I need to go to insert insert head. And we've got this one called description.
Okay. And I'm gonna type it in. So this is my description, what you wanna do in terms of the content that goes in here. You want to really describe your page. You wanna make sure that you have your keywords as part of this. So I'm gonna write something like, um, uh, vintage Campo Rentals for Sydney and New South Wales, uh, cheap rates.
Any other keywords that you think people are gonna be searching for in relation to your business. Now you wanna try and get as much as you can in there up until about 180 characters. Anything more will just get clipped off by Google. Um, so it doesn't need to be an essay just around about 180 characters. I've written a little short here just 'cause uh, I've got writing stage fright, but let's click okay. Where does this end up?
You can't see it on your page. It ends up in your code. Okay? And it ends up in the head tag. So we talked about body being, everything that user can see. Now, search engines and kind of computers can see everything in the head tag as well.
Okay? And they see in here there's my meta description. There's a title we added earlier, okay? And this title is this part here. So you see InDesign training in Auckland and Wellington at Bring Your Own Laptop. That is the page title.
Okay? That's that bit there. And the meta name description is the bit we just added, and it's this section down at the bottom here. So in Google List my side, that's what it will display. Now you need to be in, bear in mind that you need this to be unique for every single page. So you need to go through now and make a new one For the about page for all the product pages, any services pages, the Contact us pages that all need new descriptions.
Make sure that you are not repeating yourself, okay? Don't copy and paste between pages. Um, you want to make sure it's unique, but have a similar sort of thread in terms of what you're talking about. We're talking about camper, renters all the way through. It can be a little hard to write distinct descriptions for every page, but hey, that's what we have to do. Alright, that's it for this tutorial.
I'll see you in the next one.