Roles - Designer vs Coders

All right, in this video we're gonna talk about the roles  of designer and developer when it comes to HTML five ads. So there are gonna be times  where the designer only needs themselves, and that's it. So if you're going to say the ad words network,  which is pretty easy to do, um,  you just need yourself design it, um, add a little bit  of code, which we'll do at the end of this in publishing  and that's all. You don't need the help from anybody else. Um, if you're putting on your own site, it's the same. Okay?

You can do it all yourself. If you're going out. Some of the bigger networks, um, ad networks like Google,  double Click or Seismic, um, what happens is there are lots  of different ways they can measure your ad  and you might be paying for it. It used to be just paying for impressions, right? How many people see your ad? That's how much you pay, okay?

Now there's lots of crazy things where you can do bits  where only if they're interacting with it,  only if it's viewable on the page at that time. So you can, there's lots  of little measurements that can be done. So quite often what happens in those bigger situations is  that you'll need your designer to do the kind of visual  and communication side of it, okay? Designing the ad and then often you'll need to pass that,  um, your Adobe Animate file on to a developer for them  to add a little bit of metrics  that quite can be quite complicated for somebody who's not,  uh, you know, kind of a code-based developer. So often that's what happens, right? So some of the bigger networks, what can also happen is  that, um, some agencies,  what they're doing is they're getting  the designer to design it.

Then they're handing over the, um, Adobe Illustrator, sorry,  Adobe animate files. And the developers pretty much not using it at all other  than to pick through, just as a visual, okay? And they're not gonna use any of your code, okay? So they're just gonna look at it. They're gonna pick through the code and grab out your images  that you've made and they might pick out a little bits,  but they're gonna actually rebuild it in something like  Green Sock or um, do it themselves and create gs. Okay?

So they might be, um, you know, just find out  what the process is going to be for you at your job  and whether you are the kind of all person  or whether you're gonna get help from somebody  or send it on to somebody else to pick through. Alright? Um, another thing is,  I'm talking a little bit fast. I told you I had a coffee in the last one. It hasn't worn off  'cause it's only been like two minutes since the last video. Um, a good little tip though is, um,  in these videos there'll be like a little gear icon  or I can't never decide.

It is. There'll be a little settings icon  and you'll be able to play around with the speed. Okay? So you might want to slow me down, okay? Just to, I talk naturally very fast and coffee doesn't help. Um, so yeah, you can slow it down  to like maybe half speed if you're finding it a little fast.

If you're finding you just wanna blaze through this,  you might speed it up to 1.5 and I can talk like a chipmunk. Alright, I'll see you in the next video.