What You Need in the End
Questions
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Course info
Overview
- You'll need a copy of Adobe Animate CC 2015 or above. A free 30 day trial can be download from Adobe here.
- No previous Adobe Animate or digital advertising knowledge is necessary.
- If you're not sure if this course is right for you. Email me what you’re trying to do and check if you’re on the right track.
- 53 lectures 3 hours of content!
- Forum support from me.
- How to build banner advertising
- How to keep file sizes down.
- Firm understanding of the publishing process for ad networks like Google Doubleclick, Adwords, Simek etc.
- Professional workflows and shortcuts.
- A wealth of other resources and websites to help your new career path.
- YES: This course is for beginners. For people who prefer not to work in code. Visual people. Creative people. Graphic designers. Marketers. Past users of Flash.
- NO: This course is not for developers. This course will cover standard animated banners. Not dynamic banners like expanding banners, video banners or game banners.
Daniel Scott
Founder of Bring Your Own Laptop & Chief Instructor
I discovered the world of design as an art student when I stumbled upon a lab full of green & blue iMac G3’s. My initial curiosity around using the computer to create ‘art’ developed into a full-blown passion, eventually leading me to become a digital designer and founder of Bring Your Own Laptop.
Sharing and teaching are a huge part of who I am. As a certified Adobe instructor, I've had the honor of winning multiple Adobe teaching awards at their annual MAX conference. I see Bring Your Own Laptop as the supportive community I wished for when I was first starting out and intimidated by design. Through teaching, I hope to bring others along for the ride and empower my students to bring their stories, labors of love, and art into the world.
True to my Kiwi roots, I've lived in many places, and currently, I reside in Ireland with my wife and kids.
Downloads & Exercise files
Transcript
Um, but with pretty much everybody else, there's a little bit of fiddling you need to do with the HTML file and generally it's just copy and pasting bits of code unique to that ad group or that ad network and yeah, um, you copy and paste it in. So, and everyone's slightly different. So what you're gonna have to do is in this tutorial I'll take you through a couple of ones that I know and hopefully that'll give you a flavor of what people want and where it goes and how to get it in there. Um, but uh, you are gonna have to kinda work out specifically from the specs from your um, ad provider. Um, the best way to get started of um, tends to be, is to go to say you are with Double click, um, and go and find, they'll have some templates, I know they've got templates. Um, find the ad, the exact size, the exact same thing you're trying to do.
Download the example and use the HTML file and have a look into it. Open it up in a code editor, either Dreamweaver or Brackets or Komodo or something else sublime and just see what's in there and see if there's any tags in there. Um, you know, check out their specs, check out what's in their example and just kind of copy and paste the bits that you might need. Okay? And hopefully you should be able to work it out, but we'll do a few ourselves. Now what happens is, um, quite often as a designer, like my role is to do the kind of creative stuff and I do a bit of adding the, the code, but often if it's gonna be a very complex kind of ad group that you're going out into, often I'll hand that artwork or this file, this zip file off to a developer and they'll either do one or two things.
They'll either send me what's called a template, okay, which I can jam into Adobe Animate and I just click add template and click publish. And that does add all the HTML bits that I need. Otherwise, they might be adding it to them, uh, to it themselves before sending it off into, uh, you know, to be used as artwork. So figure out where you sit in the role, whether you're a one man band or whether you are part of a bigger team and getting help from developers. Alright, let's see you the next video.