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Overview
Daniel Scott
Founder of Bring Your Own Laptop & Chief Instructor
instructorI discovered the world of design as an art student when I stumbled upon a lab full of green & blue iMac G3’s. My initial curiosity around using the computer to create ‘art’ developed into a full-blown passion, eventually leading me to become a digital designer and founder of Bring Your Own Laptop.
Sharing and teaching are a huge part of who I am. As a certified Adobe instructor, I've had the honor of winning multiple Adobe teaching awards at their annual MAX conference. I see Bring Your Own Laptop as the supportive community I wished for when I was first starting out and intimidated by design. Through teaching, I hope to bring others along for the ride and empower my students to bring their stories, labors of love, and art into the world.
True to my Kiwi roots, I've lived in many places, and currently, I reside in Ireland with my wife and kids.
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Use linked images when you want smaller Illustrator files and smoother performance. Use embedded images when you want everything packed into one document and do not want to worry about missing files later.
Images in Illustrator can behave in two very different ways, and if you do not know which kind you are working with, things can get messy fast.
Sometimes an image sits neatly inside the Illustrator document. Other times it only points to a file somewhere on your computer. Both approaches are useful. Both can also cause headaches if you pick the wrong one for the job.
A linked image is not fully stored inside the Illustrator file. The document simply keeps a reference to where that image lives on your hard drive or network location.
That means the image may appear in your layout, but the original file still matters. If it gets moved, renamed, deleted, or forgotten when sending the project to someone else, Illustrator loses track of it.
When that happens, you usually get a missing link warning when opening the file. Illustrator may still show a rough preview, which can be a bit misleading. It looks like the image is there, but it is only a low resolution stand-in and is not something you want to rely on for final output.
The Links panel is where Illustrator tells you whether an image is healthy, missing, or ready to be embedded.
If an image link is broken, the first place to head is the Links panel. Open it from Window > Links.
Inside that panel, broken items are easy to spot. Illustrator marks them clearly, often with a warning colour or icon. Once the missing image is selected, you can relink it to the correct file.
Open Window > Links.
Select the missing image in the panel.
Choose the standard Relink option, not the CC Libraries version.
Browse to the correct image on your computer.
Select the replacement file and confirm.
This does not have to be the exact original filename. If the image was renamed, you can still point Illustrator to the updated version. In the demo, the image name had intentionally been changed just to force the error, and relinking solved it straight away.
That is also why missing links are so common when files are shared. It is very easy to send an Illustrator document and forget the image folder that goes with it. Once the image files are sent over separately, they still need to be relinked on the other machine.
If you genuinely do not have the source image anymore, there is no magic recovery button. Illustrator cannot rebuild a full image from a broken reference alone. You need the actual file.
Relinking is simply a matter of pointing Illustrator to the correct file again, even if the name has changed.
There is a practical reason linked images are so common. They keep the Illustrator file lighter.
When large photos are embedded directly into a document, file sizes climb quickly. Bigger files can slow things down, especially in more complex projects. Keeping images linked means Illustrator only references those files instead of stuffing every pixel into the document itself.
The trade-off is convenience versus performance:
Linked images keep the file smaller and often feel faster to work with.
Embedded images make the file more self-contained but can increase file size.
For some jobs, especially when handing a file off or archiving it, embedding can be worth the extra weight just to avoid link issues altogether.
If you decide an image should travel with the document, you can embed it from the Links panel.
Select the linked image, then choose the embed option. Once embedded, the image becomes part of the Illustrator file itself rather than a reference to something stored elsewhere.
That means if you send the Illustrator file on its own, the image goes with it. No hunting around for missing assets later.
One slightly odd detail is that Illustrator may still show where the image originally came from, even after embedding. That can look confusing at first, but the key point is the image is now part of the document.
Illustrator has a very handy trick when you need to bring in several images together.
Go to File > Place. The shortcut is Command + Shift + P on Mac or Control + Shift + P on Windows. From there, select multiple image files in one go.
Before placing them, make sure the place dialogue is showing all available options. If the settings area is hidden, expand it using the option that reveals more controls.
One of the important settings here is the Link checkbox:
If Link is on, the images come in as linked files.
If Link is off, the images are embedded as they are placed.
There is also a bonus tip here that saves time. When you load several images at once, Illustrator stacks them in a placement queue. Before clicking to place each one, you can use the left and right arrow keys to cycle through the loaded images and change the order you drop them onto the artboard.
Bringing in a batch of images is quicker than placing them one by one, and you can still control the order as you go.
If you have already placed a bunch of linked images and then change your mind, you do not need to embed them one at a time.
In the Links panel:
Select the first image.
Hold Shift.
Select the last image in the range.
Use the embed command to convert the whole batch.
That is much faster when a project starts as linked but later needs to be packaged into a single document.
Sometimes the main issue is not that a file is broken. It is simply that you have no idea where it is saved.
The Links panel helps with that too. Select the image, then use the command that reveals the file in your operating system.
On Mac, use Show in Finder.
On Windows, use Show in Explorer.
This is useful when linked assets are buried deep inside a synced folder, a downloads directory, or some random project archive that seemed like a good idea at the time.
When you need to know where Illustrator is pulling images from, revealing the files in Finder or Explorer clears it up fast.
There is one more shortcut that is easy to miss.
A lot of people drag images directly from Finder or Explorer into Illustrator instead of using File Place. That works perfectly well, but by default those dragged-in images come in as linked files.
If you want them embedded instead, hold Shift while dragging the image into Illustrator. That small modifier changes the import behaviour and brings the image in as an embedded file.
It is one of those tiny workflow tricks that feels surprisingly useful once it becomes habit.
There is no single correct answer. It depends on what matters most for the job in front of you.
You want smaller Illustrator files.
You are working with lots of large photos.
You want Illustrator to stay a bit more responsive.
You are managing assets carefully in folders already.
You want one self-contained Illustrator document.
You are sending the file to someone else.
You do not want to risk missing links later.
Convenience matters more than file size.
If you are the sort of person who gets tired of chasing missing files, embedding can save a lot of annoyance. If you are building larger documents and want better performance, linked images are usually the smarter choice.
Linked images stay as separate files on your computer, and Illustrator only references them. Embedded images are stored inside the Illustrator document itself.
Illustrator may display a low resolution preview of the missing image. That preview is only a placeholder and is not a reliable substitute for the original file.
Open the Links panel from Window, select the broken link, choose Relink, and then browse to the correct image file on your computer.
Yes. Select multiple items in the Links panel by clicking the first, holding Shift, and clicking the last, then use the embed command on the whole selection.
When using File Place, turn off the Link option before placing the file. If you are dragging images in from Finder or Explorer, hold Shift while dragging to embed them.