Overview
Daniel Scott
Founder of Bring Your Own Laptop & Chief Instructor
instructorI discovered the world of design as an art student when I stumbled upon a lab full of green & blue iMac G3’s. My initial curiosity around using the computer to create ‘art’ developed into a full-blown passion, eventually leading me to become a digital designer and founder of Bring Your Own Laptop.
Sharing and teaching are a huge part of who I am. As a certified Adobe instructor, I've had the honor of winning multiple Adobe teaching awards at their annual MAX conference. I see Bring Your Own Laptop as the supportive community I wished for when I was first starting out and intimidated by design. Through teaching, I hope to bring others along for the ride and empower my students to bring their stories, labors of love, and art into the world.
True to my Kiwi roots, I've lived in many places, and currently, I reside in Ireland with my wife and kids.
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The quickest upgrade is to stop relying on prompts alone. Use rectangles to control the output size and composition, turn off automatic artboard style matching when it gets in the way, and use reference images whenever you want the generated vector to inherit a specific look, colour palette, or illustration style.
Illustrator's built in AI for Text to Vector can be genuinely useful, but only if you know how to steer it. If you've tried it and thought, "Yeah, sort of works," that is a fair first impression.
The difference between random results and good results usually comes down to three things: how you frame the artwork, which generation mode you choose, and whether you use style references instead of trying to write the perfect prompt.
Once those click, Text to Vector becomes much easier to control.
You can access Text to Vector through the Properties panel, but it is much easier to use when it has its own dedicated panel.
In Illustrator, open it from Window > Text to Vector. That gives you more room to work and makes the options easier to spot, especially when you start switching between subject, scene, icon, and style settings.
Giving Text to Vector its own panel makes the controls much easier to manage.
If you've been trying to use it from the crowded Properties area, that alone can make the feature feel more awkward than it really is.
At its most basic, Text to Vector lets you type a word or short phrase and generate artwork from it. A simple prompt like candle is enough to get started.
If nothing is selected, Illustrator will place the result on the active artboard using its own default size and proportions. That works fine for quick experiments, but it is not the best way to stay in control.
One of the most useful habits is to draw a rectangle before generating. The contents of the rectangle do not matter. It can have any fill or no stroke. What matters is that the shape gives Illustrator a target area to work inside.
When you select that rectangle and run the same prompt again, Illustrator tries to fit the generated vector into that shape. This is a simple way to control:
overall size
aspect ratio
placement on the artboard
how roomy or compact the result feels
For a small standalone object, draw a small rectangle. For a wide composition, draw a wide rectangle. This becomes especially important when you switch from individual objects to full scenes.
A simple prompt can work well, but the rectangle is what helps the result land at the size you actually need.
Subject is the general purpose mode. Think objects, creatures, illustrations, and single standalone elements. If you want a candle, a turtle, a flower, or some other individual item, this is usually the place to begin.
Scene is for wider compositions with background and environment included. If you prompt something like a candle maker's shop in a steampunk style, Scene tries to build the setting around the idea instead of giving you just one isolated object.
Scene can feel a bit loose and unpredictable, but it is still useful as a starting point. The important trick is to draw the rectangle first, ideally matching the shape of the artboard or the space you want to fill. Otherwise, the result can default to a square that does not suit your layout.
Scene mode is much more convincing when you give it a wide frame to fill.
Icon aims for simpler graphic results, but it can be a bit hit and miss. In practice, it behaves a lot like Subject with the detail level turned down.
There is usually a balance between minimal and complex, and that is really the core control here. If your icons are coming out fussier than you'd like, this is the setting to pay attention to.
Even then, icon generation is not perfect. Sometimes it adds too much detail or introduces outlines and treatment that do not quite match the source style. Still, when it works, it can save a lot of time.
If your generated artwork keeps borrowing colours or design cues that you never asked for, there is a good chance Illustrator is matching the style of whatever happens to be on the active artboard.
Inside the style settings, there is an option called Match Active Artboard Style. This can be brilliant when you want it, but confusing when you do not.
Here is the catch. The feature does not care whether the other artwork on the artboard is there intentionally as a style reference or just because your file is messy. If there are skull graphics, badges, or colour swatches hanging around, Text to Vector may pull from them anyway.
If your prompt keeps inheriting random colours or motifs, this setting is the first place to check.
That means you need to make a deliberate choice:
Turn it on when you want your new vector to visually belong with the artwork already on that artboard.
Turn it off when you want a fresh interpretation based only on the prompt.
This one setting explains a lot of those "why did it make that?" moments.
This is where Text to Vector gets much more powerful.
Instead of spending ages trying to describe a style in words, you can pick a reference image and let Illustrator borrow the visual language from it. That includes colour, mood, surface treatment, and often a surprising amount of the overall aesthetic.
There is a style option that lets you pick styles from a reference. Once that is active, click the image you want to use as the style sample. It does not even have to be vector artwork. A pixel image works too.
That is the magic part. You can feed it a JPEG and still get vector artwork that feels like it belongs to that world.
A strong reference image can do more for the result than a long complicated prompt ever will.
Say your prompt is still just candle. Very plain. Nothing fancy.
Now instead of trying to write something like "graffiti style, vibrant colours, street art texture, playful shapes," you simply select a graffiti image as your style reference and generate.
The result can come back with:
colours sampled from the source image
shapes and line energy that echo the original artwork
a much stronger sense of visual personality
That is far easier than wrestling a prompt into submission. The prompt supplies the subject. The reference image supplies the style.
The prompt is still just candle, but the style reference pulls the result into the right visual world.
This is one of the best practical uses for generative vector work in Illustrator. Even if the reference image is just there as a guide and never appears in the final project, it can get you to the look you want much faster.
The same idea works beautifully with a monochrome artwork reference.
If you want a candle that feels like a loose sketch or fashion illustration, writing that into the prompt may or may not get you there. But if you pick a black and white sample image with the exact kind of drawing style you want, Text to Vector has a much clearer visual direction.
That makes it easier to generate vectors that inherit:
the black and white palette
the hand drawn or painterly feel
the overall illustration character
Reference based styling is especially strong when you need the new vector to sit naturally beside existing illustration work.
Again, the big lesson is that visual references often outperform descriptive prompts.
One easy workflow improvement is to duplicate promising results and keep several options on the artboard at the same time instead of flicking through them one by one.
Dragging out copies lets you compare differences in:
shape
detail level
colour balance
how well each version matches the surrounding artwork
That side by side comparison is much better for judging what is working. Sometimes one version has the nicest silhouette, another has the best colour, and another fits the composition more cleanly.
If you are designing, not just experimenting, that little workflow tweak matters.
Icon generation is worth trying, especially when you already have an existing icon set or illustration style and need a matching extra item.
For example, if you have a turtle icon and need a candle icon that feels like part of the same family, you can use the existing turtle artwork as the style reference and generate a candle in Icon mode.
When it goes well, Illustrator produces a pretty convincing match. It can echo the colours, simplify the form, and create something that at least feels related.
Icon mode can work nicely when you borrow style from artwork that already has the personality you want.
That said, it is still the least reliable of the three modes. You may get more detail than you want, or an outline treatment that does not quite belong. Treat it as a fast first pass, not finished artwork every time.
If you want more consistent results, keep your prompts focused on what the thing is, not on trying to describe every visual nuance.
A simple workflow looks like this:
Choose the right mode: Subject, Scene, or Icon.
Draw a rectangle if you need size or composition control.
Use a short, clear prompt such as candle.
Turn off Match Active Artboard Style if you want a clean result.
Use a reference image when style really matters.
Generate multiple options and compare them side by side.
That approach is usually faster and more reliable than writing giant prompts full of adjectives.
At the moment, this tool is particularly useful for:
rapid concept generation for objects and illustrated elements
matching new artwork to an existing style
building starter scenes that you can refine later
creating related icons for a larger set
exploring visual directions quickly without drawing everything from scratch
It is not flawless, but it is already very handy if you treat it as a collaborative tool rather than a magic finish button.
There are a few limits worth keeping in mind.
Scene mode can be vague.
Icon mode can add too much detail.
Style matching can borrow from the wrong artwork if you leave the active artboard option on by accident.
Some generated vectors still need tidying before they are production ready.
But even with those rough edges, the direction is promising. And honestly, this is as bad as the tool is likely to be. It should only improve from here.
That usually happens because Match Active Artboard Style is enabled. Illustrator is sampling the style of artwork on the current artboard, even if that artwork is only there by coincidence.
Reference images are often the better option when style matters. A short prompt can define the subject, while the reference image handles colour, mood, and illustration style much more effectively than a long descriptive prompt.
It gives Illustrator a target area for the generated vector. That helps control size, shape, and cropping, and it is especially useful for scenes or any artwork that needs to fit a specific layout space.
Subject is best for standalone objects or illustrations, Scene is for wider environment based compositions, and Icon aims for simpler graphic results. Icon can still be inconsistent, so it is best used as a starting point rather than a guaranteed finished asset.
Yes. That is one of the most useful parts of the feature. You can pick a pixel based image as the reference, and Illustrator will still generate vector artwork that borrows from its colours and overall style.