Production Video - Making our Social Ad

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Course contents
SECTION: 4
Preferences 10:03
SECTION: 10
Freeze, Hold & Pause 7:20
SECTION: 14
Storyboarding / Planning 3:04
SECTION: 21
Workspaces 2:38

Questions

Course info

146 lessons / 17 hours 49 quiz questions 14 projects Certificate of achievement

Overview

Hi there, my name is Daniel Walter Scott & I’m an award winning Adobe Certified Instructor. Welcome to the Premiere Pro Advanced Course.

This course is aimed at people who already know the fundamentals of Adobe Premiere Pro. If you have developed your own way of doing things but you realise there are so many tools, updates & time saving techniques that you haven't had time to explore then this course is definitely for you.
• We look at the best productivity hacks & little known features to super speed your timeline editing. 
• We explore color management, color grading, color replacement & skin tone correction.
• You will master all the new Lumetri color methods and harness the power of scopes. 
• You will learn new ways to successfully create traditional & new style transitions. 
• You will quickly become a master at fixing shaky handheld and drone footage.
• There won’t be anything you can’t mask or blur.
• We will get your computer running at warp speed using Proxies, Scratch Disk & Cache management. 
• You’ll master high frame rate footage to enable you to produce spectacular slow motion video. 
• You will create high quality professional motion graphics & data driven infographics. 
• You’ll learn all about Premiere Pro’s responsive time and design tools so you can make graphics & animation once that can be used across multiple future productions. 
• You will learn file and footage techniques which will enable you to work with multiple editors. 
• Multi-camera editing will be a breeze. 
• You will learn stunning techniques to help clean up your audio by removing noise, hiss & echo. 
• Learn how to manipulate & extend your music in Premiere Pro & also in Adobe Audition. 
• You’ll learn which tools & techniques are best for removing the monotony of repurposing the same footage across multiple sizes for social media. 
• Learn about markers, subtitles and amazing plugins, 
• You will learn all the best tricks and settings which will enable you to get the most from your rendering in Premiere Pro and also in Adobe Media Encoder.   
We cover all these topics and more in this course. 
Take a look at the contents and read reviews from other students and you’ll see this is the course that will get you from adequate - to EXCELLENT in Premiere Pro.

In this course we use real world, practical projects and use exercise files which you can download and then work alongside me.

If you can’t remember the last time you sat down & went through the features & updates in Premiere Pro, let this course be your all-in-one professional development & upgrade.  

You owe it to yourself -  sign up and get ready to become a Premiere Pro Super Hero.
Daniel Scott

Daniel Scott

Founder of Bring Your Own Laptop & Chief Instructor

instructor

I discovered the world of design as an art student when I stumbled upon a lab full of green & blue iMac G3’s. My initial curiosity around using the computer to create ‘art’ developed into a full-blown passion, eventually leading me to become a digital designer and founder of Bring Your Own Laptop.

Sharing and teaching are a huge part of who I am. As a certified Adobe instructor, I've had the honor of winning multiple Adobe teaching awards at their annual MAX conference. I see Bring Your Own Laptop as the supportive community I wished for when I was first starting out and intimidated by design. Through teaching, I hope to bring others along for the ride and empower my students to bring their stories, labors of love, and art into the world.
True to my Kiwi roots, I've lived in many places, and currently, I reside in Ireland with my wife and kids.

Certificates

We’re awarding certificates for this course!

Check out the How to earn your certificate video for instructions on how to earn yours and click the available certificate levels below for more information.

How to earn your certificate

Work your way towards your certificate for this course by following these simple steps.

  • Watch the course videos
  • Complete the Class Projects - look out for the videos marked with
  • Upload your class projects into the My Projects area in your account
  • Complete and pass the Knowledge Quiz (Merit level courses only)
  • Complete the Distinction Certificate Project (Distinction level courses only) - look out for the video marked with
  • Upload your Distinction project to the My Projects area in your account
  • Request your certificate when you've completed the requirements for the certificate level you're working towards

Good luck!

Pass certificates

We’re awarding ‘Pass’ level certificates for this course.

You can work your way towards your ‘Pass’ certificate by following these simple steps.

  • Watch the course videos
  • Complete the Class Projects - look out for the videos marked with
  • Upload your class projects into the My Projects area in your account
  • Don’t forget to request your certificate when all your projects are complete

Good luck!

Merit certificates

We’re awarding ‘Merit’ level certificates for this course.

You can work your way towards your ‘Merit’ certificate by following these simple steps.

  • Watch the course videos
  • Complete the Class Projects - look out for the videos marked with
  • Upload your class projects into the My Projects area in your account
  • Complete and pass the Knowledge Quiz
  • Don’t forget to request your certificate when you have passed the quiz and completed all your projects

Good luck!

Distinction certificates

We're awarding 'Distinction' level certificates for this course.

You can work your way towards your 'Distinction' certificate by following these simple steps.

  • Watch the course videos
  • Complete the Class Projects - look out for the videos marked with
  • Upload your class projects into the My Projects area in your account
  • Complete and pass the Knowledge Quiz
  • Complete the Distinction Certificate Project - look out for the video marked with
  • Upload your Distinction project to the My Projects area in your account
  • Don't forget to request your certificate when you have passed the quiz and completed all your projects

Good luck!

Downloads & Exercise files

Transcript

Hi everyone, in this video we're going to construct the social media ad, the horizontal. I call it a production video because there are a lot of techniques in here, we've covered before in kind of like separate places. This is a good video where we kind of combine them all, and are able to kind of reconnect and deconstruct, some of that stuff we learned a long, long time ago. There's some really good stuff in here, so yeah, let's jump in and make this ad. 

Let's close down the vertical sequence, at the moment, just have horizontal, we're going to kind of start horizontal, and then kind of do the work, and then flip it up. So let's bring in a couple of videos, so double click in this no man's land, let's go to your 'Exercise Files', there's one called 'Social', and bring in 'Fitness 1, 2, and 3', and bring in 'Logo - Average Dans'. Don't you just love Premiere Pro, like defaulting to frame rate, weird. Click on the word 'Name', and it will be in alpha numeric, kind of how I like it. 

It does default to all sorts of weird things along the top here. So what we want to do is bring in 'Fitness 01', and onto our horizontal. It should be the same settings, it shouldn't come up with a warning, saying, "Hey, you need to change them," if it does, just keep the sequence as is. I'm going to hit my backslash key, '\', so I can see the whole thing. Actually, I'm going to zoom out one more because what I need to do now, is actually make this longer, it's got to be at 15 seconds, it needs to be 15 seconds. So I've got nothing selected down here, I'm going to click in here and type "1500", 15 seconds and 0 frames, I'm going to hit 'M' for my marker. 

If you have this selected it ends up adding a marker, potentially to the clip. So I want it to the actual sequence, and that's going to be my, like can't go past this because that's as long as it needs to be. So I need to make this longer, so again we're kind of going through a bunch of those tools, we've done before, in a more practical use, and it was ages ago that you did some of this stuff, so it's a good recap. So I want to stretch this out, the easiest way is the Rate Stretch tool, is the R tool on your keyboard, it's bundled in with this, Ripple Edit, Rolling Edit, Right Stretch, and it's just going to change the timing, and it should snap to this, if not, hold 'Shift' when you're dragging it and it will snap. 

It gets a bit jumpy, it's slow-mo already, which is cool, but we've made it more slow-mo and it's a bit jittery. Who remembers how I go and change that to be a bit smoother? Imagine if it was a bit more optical flowy, do you remember, you don't, do you? Right click it and go to 'Speed/Duration', or you could just type it in there, rather than doing this whole marker business, and in here, Frame Sampling, change it to 'Optical Flow', depending on your clip, you might have to play around with these ones, but I've done this already, it looks good, Optical Flow, even with that up being rendered, you can see, it's red, still looks pretty nice, and I've already rendered it. You can, remember, 'Enter' on your keyboard, it'll render it out, but I don't have time, I'm a busy man, and it already looks pretty good. 

We're going to add those graphics, like you saw at the beginning there, I'm going to go to my 'Essential Graphics' panel, we're going to go to 'Adobe Stock', go to 'Free', there's more and more good stuff going in here. I'm going to type at the top here, 'Social', hit 'Enter', and there's lots of all that sort of stuff, you know all that stuff. I want to find on the second page here, yours might not be, and you could do a different one, it's totally fine, but if you're playing around with this tutorial, find this one called Modern Quotes, you can search for it up here, under 'Free', and hit the little downloading button, or just click and drag it onto your sequence. If it's downloading, it'll take a little bit of time, to actually get there, let's have a little look. 

You might not have the right fonts for that at the moment, but look at that, nice little animation, clean. You might have terrible fonts at the moment, but what I want to do is I need to make it 15 seconds, and I'm going to drag it out, and we're going to be amazed, look, it got longer, and the animation's at the end. It's a pop quiz, who remembers what technique made that happen? Whoever made this for Adobe Stock free, use that technique that we learned earlier on, to make this adjustability thing really good, remember what it was, you don't? It was called Responsive Time, you remember, remember, we clicked on these, and you see these little things on the edge here, maybe these were kind of like dragged out and dragged in. 

So they've already put their keyframes in there, and done some nice easing, but they drag these out. So that means that we can adjust it, if they don't, and you find one in Essential Graphics that doesn't, you know, adjust, you can just drag them out yourself, it's not hard but it's nice when somebody's considered all of that, and we know that we can do it. 

In terms of fonts, if you don't have this one, I think it's Open Sans, it's a really common font these days, we haven't covered it much in this course because we did it in Essentials, but if you go to 'Text' and go to 'Add Adobe Fonts', if you've got a paid license, or maybe click the little icon at the end here, it'll load up this site, and, not free, you're paying for them, part of your subscription, but there's a bunch of fonts in here you can go and do. So in here you can type in "Open Sans", and it's one of the ones here, and you just hit 'Activate' or go into it, this one here has a couple, All Active Fonts, I'll turn it off. There is Open Sans and Open Sans Condensed, and if-- you've got to make sure that, your Creative Cloud app is open on your computer, otherwise the fonts won't load, but they'll magically just load on your computer, there they are, look, activating. 

I often close down the Creative Cloud app, I'm scared it's chewing up horsepower out of my computer, so I have to open it up when I'm doing fonts, but anyway there's piles of great fonts here, a little side note there, so back to Premiere Pro, because I turned them off, they've gone to some other font, I want my Open Sans, extra bold, that was nice. Saving project, active, they're all active now, there it is, let's come back nice. 

All right, in this we're going to change a bit of the text, we're going to change that, "I don't sweat," I sparkle." how good is that? I sweat, I sweat like a maniac, there's nothing sparkly about me, I sweat and I stink, but she looks like she might sparkle. 

All right, in here they've got another set of text down the bottom here, I'm just going to turn that off, I might leave it on there in case I need it for something else, and I want to deconstruct this as well, because we've done these things ourselves before, but it's nice to see somebody else doing it, is that, with it selected, you can see, over here, my Essential Graphics, got to be on 'Edit', you can see that there's this animation that goes on, and the animation is happening on one part of it. If I have my Effects Controls open, and I have this selected, you will see in here, there's a bunch of stuff going on, you can see, there's like little dots here, that means that, on the shape background, if I twirl that down, under something, here they are, the little key frames. 

So somebody's animated that box up but there's nothing on all the other text. Do you remember what technique we could use to animate one thing, and then get these guys just to follow along? It's called Pinning, so it meant that, this guy here, background, is doing the animation, but this thing here is, what is it, it's Pin To, "I don't sweat. I sparkle." So this one is following wherever this goes, and this thing is pinned to background one, so that goes wherever the background goes. This is kind of like this interconnected web, so if you are trying to deconstruct it later on, and you want to stop it, so let's say that, "I don't sweat. I sparkle", you don't want to animate, you want to do something differently, you want to do it with the background, so you've got to click on this and say, pin to video frame, is kind of like nothingness, and now the background I animate, but this won't, and maybe you can do something different, maybe fade that in or do something with it. I liked it how it was, I'm going to hit 'undo'. 

 That was a good kind of, we threw a bunch of different stuff in here that we've covered before, but I think it's important, especially when we're learning to kind of reiterate them, and it's going to help us set up for the coming videos, where we start doing, I don't know, resizing in social media stuff. All right, I'll see you in next video.

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